Betfred, one of the UK’s largest independent betting brands has enhanced its online offering after going live with games from Pariplay Ltd, one of the industry's leading aggregator and content providers.
Players at Betfred will now have access to the extensive portfolio of Pairplay games including the popular Pheonix Gold and more than 100 innovative and entertaining online slots.
The partnership between the two online giants will see Betfred, operators of one of the UK's top bingo sites, 1500 betting shops nationwide, and a host of other online channels, provide a much bigger offering to its players. Pariplay offers thousands of other games from some of the industry’s best-known studios on its Fusion platform.
The Malta-based Pairplay founded in 2010, now cements its place further in the lucrative and competitive UK market.
Christine Lewis, Chief Commercial Officer at Pariplay, said of the partnership:
“The UK market remains a very important one for us and we are very pleased to have extended our reach there by teaming up with Betfred.
“The games we have selected to kick off our relationship are proven performers and I’m confident they and the others we have in our portfolio will go down well with their players.”
Andy Horne, Head of eGaming at Betfred, added:
“Pariplay’s slots are a great addition to our portfolio and we’re looking forward to making them available to our Games customers. We have an evolving cooperation with Pariplay and are excited about the opportunities it is set to bring in the near future.”
The partnership between Betfred and Pairplay becomes the latest gaming link-up for Betfred, having recruited the services of Future Anthem to develop additional personalised experiences for players.
You can check out the Pairplay slots after reading our Betfred Review