Playtech PLC (LON: PTEC) the online gambling software and technology giant, announced this week the five-year extension of its agreement with The Rank Group PLC (LON: RNK) to provide the technology for Rank Group's bingo platforms.
In addition to supplying the software for the group's flagship bingo brand – Mecca Bingo, the deal covers two of Rank's newest Bingo brands, Lucky Pants and Kitty Bingo.
James Boord, Chief Marketing Officer at The Rank Group PLC (LON: RNK) said of the partnership:
“We are an entertainment-first brand, so it is imperative that we drive innovation and growth by always exceeding the expectations of our customers.”
“We continue to build on our market-leading position and sustained growth and Playtech has a track record like no other supplier, both as a technology provider and content developer, making them a clear choice as our exclusive long-term Bingo provider.”
The cooperation between the two was enhanced recently with Rank recently transferring its online poker operations to Playtech’s iPoker platform.
Angus Nisbet, director of digital bingo at Playtech said of the relationship:
“Rank is a much-valued Playtech partner and, following Rank’s launch of Playtech’s Poker platform and content, this latest agreement represents a key milestone in our working relationship. With terms also recently agreed to continue delivering Casino services, we’re proud to be providing the technology and content behind all three of Rank’s core verticals, and look forward to continuing to build on our partnership over the next five years.”
“With bespoke content development at the heart of the agreement, we can continue bringing fresh, innovative content to Mecca Bingo players, as well as introducing new and classic content to a whole new audience through the Lucky Pants and Kitty Bingo brands.”
Second Agreement for Playtech This Week
It is the second big agreement Playtech has signed in a matter of days. As well as signing an agreement with the Rank Group to service their top bingo sites, Playtech has also extended its long-term agreement with gambling operator BoyleSports for a further five years. Playtech will continue to offer a dedicated casino tab whilst also supplying Live Casino on an exclusive basis to BoyleSports, as well as the company’s bingo and poker content.