The Rank Group PLC (LON: RNK), owner of Mecca Bingo and Grosvenor Casinos, have entered into an agreement with Nuvei-owned payment provider SafeCharge.
The two are already partnered up since 2014 with the UK gambling giant using SafeCharge's payment solutions. Rank (Yuval Zivll now make use of SafeCharge's automated Identity Manager solution to provide assistance in its compliance and risk teams.
The partnership is intended to provide an automated and compliant onboarding process designed to improve speed and security. The Rank Group PLC (LON: RNK) cited the knowledge and reliability of SafeCharge as a key factor in the link-up.
Customer Identification has become a central part of the onboarding process. Since the UKGC brought about changes in the way new customers are on-boarded, betting companies have been under regulatory pressure to ensure compliance and diligence when a new customer signs up to a betting brand.
The SafeCharge Identity Manager is a global digital identity validation solution that connects via API's to a wide range of identity validation providers worldwide, including eKYC, document verification as well as age verification, PEP and sanction checks.
Yuval Ziv, MD of SafeCharge and head of global acquiring said of the partnership:
“We are thrilled to be building on our already strong relationship with The Rank Group,”
“Having recognised the potential of the market and witnessed sharp growth on a global scale, we knew that we wanted to partner with The Rank Group to help create a painless verification and payments process.
“Together, we can provide customers with an innovative and enjoyable solution, while maintaining customer loyalty and regulatory compliance.”
Rank Group director of payments and customer diligence Rory Howard said: “It is incredibly important for us to stay innovative in the payments space, especially in a highly competitive market, and we needed a partner that would match our level of innovation and optimise the payments experience to make it as seamless as possible.
“The automation that SafeCharge brought to the verification and payments process was critical to the success of our business. Our unique collaboration has enabled us to further innovate in our market and we look forward to extending our relationship as the payments industry continues to grow.”
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