Online Casino operator PlayOJO launched a massive TV and radio ‘Thumbs up' campaign across the UK.
In an environment dominated by welcome bonuses and free spins, will PlayOJO's fresh approach of zero wagering free spins and cashback resonate with UK customers?
Djawid Hakimyar, known for his work with Mercedes and Purple Bricks, directed the advert which promotes PlayOJOs rule of thumb:
“All wins and bonuses paid in cash, with no restrictions! Plus, no Wagering Requirements Ever! That's thumbelievable!”
The advert sets the scene with Shakespeare Company actor, Joshua McCord playing a character named Tom, walking down the street with a laughable larger than life ‘Thumbs up' hand representing the benefits of playing at PlayOJO.
During his journey, he meets other happy customers playing slot machines at PlayOJO, each with their own over-sized thumbs up.
The advert is part of a £10 million campaign that will run across the UK on TV, radio and online channels and supported with social media activities. .
Peter Bennett, Head of Brand Marketing at PlayOJO, said:
“Our latest integrated campaign reinforces our core brand proposition that PlayOJO is the fair online casino with no wagering requirements, where bonuses are paid in cash with no restrictions and by giving money back, we give players control of their money.”
“We have pulled out all the stops with this campaign, bringing on board a highly successful director and established actor to really bring our messaging to life, creating a style of advertising that sets us apart from our competitors in a way that we hope will appeal to players across the UK.