PlayOJO who burst onto the UK online casino scene in 2017 has expanded its offering beyond slots, table, and casino games with the launch this week of PlayOJO Bingo.
Operated by Maple Marketing, PlayOJO officially launched its UK online casino in February 2017. Since then, the online gambling company co-founded by Ohad Narkis has established a strong presence in a competitive UK ganbling market.
Now, after extensive research, OJO is also bringing its renowned fairness and fair ethos to the UK bingo market. The PlayOJO Bingo has been built following research showing that 25% of existing PlayOJO players already play bingo online.
Specifically, PlayOJO Bingo will be aimed at the 35-55-year-old female player demographic, although the PlayOJO brand already attracts a player base with an even split between males and females, as well as a similar socio-economic profile to that of a typical bingo site.
What Can You Expect at the New PlayOJO?
On top of a targeted approach to its players, PlayOJO Bingo will offer more than £300,000 in guaranteed prizes every month as well as progressive and community jackpot games with big-win potential.
Players can enjoy an impressive array of Pragmatic Play-powered bingo games including the usual 75, 80, and 90 ball variants, and the new and exciting Bingo Blast game.
PlayOJO also has a mega-jackpot room, featuring the £15,000 Slider as well as two other jackpot rooms – Hero and Superhero.
Having built a reputation for fairness, it is no surprise to see PlayOJO Bingo offer no wagering requirements, no maximum wins from bonuses, and no withdrawal restrictions.
The welcome offer is certainly one that gets the users' attention, whilst daily jackpot games like Reel King, Cash Volt, Bounty Raid, Cirque De La Fortune and value rooms like the Equaliser, keep that attention
Andrew Steddy, Head of Bingo at PlayOJO, said of the PlayOJO Bingo launch:
“PlayOJO’s fun, quirky approach resonates with men and women and makes us a natural home for bingo players.
“A significant proportion of our existing player base is already interested in bingo, so we’re thrilled to be giving them more of what they want.
“PlayOJO Bingo will also enable us to reach out to an even broader demographic, introducing more players to the OJO brand and its fair play philosophy.
“Adding a bingo product is another exciting moment for us – we’re challenging the market
incumbents with the fairest and most transparent bingo offering ever seen.
“I believe we’re about to transform online bingo in the same way we changed the online casino world.”
Exciting Times for Online Bingo
Whilst the bingo halls around the country have been struggling with the coronavirus pandemic and subsequent lockdown, online bingo has seen a surge in interest. Some bingo operators have used the period to relaunch sites, including OK Bingo and Mirror Bingo.
The launch of PlayOJO bingo, if successful, could herald a start more new online bingo sites opening or relaunch over the coming months.
If you want to see what is shaking up the UK bingo scene, whilst enjoying one of the biggest welcome offers around, visit here
Ben has been an massive bingo enthusiast and fan since playing at the seaside as a kid. Dedicated to bringing you the latest and best bingo news from the UK