Nektan plc (LON: NKTN), the gaming technology platform and services provider. has launched a new mobile-first bingo product.
Supplied by Pragmatic Play, the new mobile-first bingo product is now available across Nektan's white label network of B2C casino and gaming sites. Designed specifically for mobile bingo players, the new bingo platform offers an in-game lobby, with a whole host of mini games on offer as well as the traditional community bingo games.
Headquartered in Gibraltar, Nektan PLC (LON : NKTN) has built up a large portfolio of premium casino content, including slots and live-dealer games. Founded in 2011, the network has grown to more than 160 casino sites. Regarded as one of the more innovative platform providers, Nektan's move into the mobile-first bingo sphere is a signal of intent by the company to broaden their appeal and customer range.
Jane Ryan, the chief operating officer of Nektan Plc (LOB:NKTN), who has been with the company since 2011, said of the launch:
“The launch of bingo allows our partners to attract and acquire new player segments, as well as giving our current players more content choice.
“The large majority of our players are on smartphones and we’re confident that the mobile-specific UX and in-game lobby will drive increased mobile traffic. We look forward to delivering incremental gaming revenue to existing white label casino partners as well as working with new bingo-focused partners.”
Earlier in the week, Nektan issued a statement saying it expected to deliver “year-on-year, double-digit revenue growth” in this financial year. The company stated that it expects to produce significant growth in revenue, but also expects to fall short in its forecast of breaking even this Summer.
The target of achieving break even this summer “will not be achieved due to the slower trends experienced in Q3 continuing into Q4, with a number of factors impacting first-time deposits and deposits, including the continued effect of increasing UK regulations around player marketing and verification.”
The UKGC has brought in a number of changes aimed at protecting the customer. The most recent introduction of KYC's (Know Your Customer), meant a massive change in the process of on-boarding potential gamblers.