Foxy games, the sister site of Foxy Bingo, has fallen foul of The Advertising Standards Authority who upheld a complaint against them.
In a ruling made this week, a complaint was upheld against a paid-for Google search ad for Foxy Games, aired on the 11th of July this year. The ad was displayed for the search term ‘make money online,' stating ‘Earn Money Online – Foxy Games – Play Online’.
The promise of financial success is strictly forbidden by the ASA. They explained:
“The CAP Code stated that advertisers must not suggest that gambling can be a solution to financial concerns, an alternative to employment or a way to achieve financial security.
“We considered the claim ‘Earn Money Online’ suggested to consumers that the gambling system offered by the advertiser could be used to ‘earn’ money and therefore attain a regular source of income. We considered this had the effect of suggesting that gambling could be a way to achieve financial security.”
ElectraWorks, the GVC Holdings (LON: GVC) owned subsidiary responsible for Foxy games and foxy bingo was told by the ASA that the ad was irresponsible and that it must not appear again in the form complained of again. They were also reminded to ensure that in the future their ads did not suggest that gambling was a way to achieve financial security.
Foxy Games blamed human error for the ad and informed the ASA that they had taken action to remove it once the complaint was made.
This is not the first time the owners of the Foxy brand have fallen foul of the ASA. In 2018, GVC Holdings was fined £350,000 for “repeatedly misleading consumers” with offers of free bonuses.
Earlier this year, The ASA upheld one complaint issued against GVC for a post on Coral’s Twitter page in March 2020 after a complaint was made concerning irresponsibility.