Foxy Bingo, one of the UK's oldest and recognisable bingo sites, has announced that as of this month that it will launch a year-long sponsorship deal of the popular TV dating show, First Dates.
Started in 2013, First Dates appears on both Channel 4 and E4 and is currently adapted into around 20 international versions for audiences around the world.
The sponsorship deal includes 32 episodes (along with all repeats) across the various programmes and channels throughout the year. It also includes the spin-offs, such as First Dates Hotel and First Dates Australia.
The Foxy Bingo campaign will see Foxy featuring in various sponsorship idents before each episode.
Anna Venturas, Brand Director of Foxy Bingo, said of the First Dates sponsorship agreement:
“We are delighted to be sponsoring First Dates throughout 2021, the show really resonates with our audience and we truly believe that this will be a perfect fit for both the programme and our brand”.
“Throughout 2020, Foxy Bingo players enjoyed our online games as well as engaging in our chat rooms which provided many people with some much-needed fun and entertainment.”
“With the sponsorship of First Dates, we hope to reach even more of our audience so they can make a date to discover some firsts. They may not find love, but they will certainly find our Foxy Fabulous community.”
TV Sponsorship Popular with Bingo Brands
Before the First Dates deal, Foxy Bingo, owned by Entain (formerly GVC Holdings PLC) had sponsored the hit TV show Friends on Channel 5 in 2018 and 2019.
Elsewhere. other popular bingo sites to go down the TV sponsorship route have been Gala Bingo sponsoring The Chase, and the Sun Bingo sponsoring The Jeremy Kyle show from 2018 until it was taken from the airwaves.