The agreement makes Buzz Bingo the official gaming partner to The Voice UK which will include a 30-second TV advert featuring Buzz Bingo’s exclusive products, whilst the bingo operator will also promote The Voice partnership and their products to its online and retail customers, as well as its social media fans. The deal will also cover advertising rights and usage for the show’s theme song.
To celebrate the partnership between the two entertainment giants, and the start of the 2020 season of The Voice UK, Buzz Bingo has also launched two exclusives – a new online slot game called The Voice™ UK: I Want You and a new bingo game called: The Voice UK Bingo game.
Plans are also afoot that The Voice UK slot games will be installed in the bingo operators club cabinets up and down the country. Buzz Bingo will also be hosting The Voice UK Party Night on Saturday 25th January (tomorrow). Players will be able to enter a free prize draw for a chance to win a holiday for two to Hollywood for The Voice USA final. On top of the prize draw, there will also be free gifts for all players.
Partners Speak Out On the Deal
Steve Watling, Controller of Gaming Operations, ITV said of the partnership:
“We are excited that Buzz Bingo is The Voice UK’s official gaming partner for the next three years. The Voice UK is all about finding amazing entertainment and bringing the nation together, which fits perfectly with Buzz Bingo’s brand and priorities.”
Meanwhile, Stevie Shaves, Chief Digital Officer at Buzz Bingo, stated:
“Since the rebrand last year, Buzz Bingo has been going from strength to strength and now is the perfect opportunity to partner with a brand that is so well recognised, like The Voice UK. Just like Buzz Bingo, The Voice UK is a hugely popular entertainment brand and has a viewer demographic that is closely aligned to our players. We believe that together we can offer a fun and exciting gaming experience for Bingo and The Voice UK fans alike. Our exclusive Bingo Room & Slot game are closely aligned to the show and we believe we have created a unique & fun experience. We can’t wait to see what customers think of our new Voice UK games.”
Buzz Bingo has become the UK’s largest retail bingo operators and has grown from strength to strength since its expensive rebrand in 2018. The partnership between Buzz Bingo and The Voice UK looks a good decision with benefits for its online and offline activities.