Buzz Bingo, which rebranded in 2018, is continuing to tweak its rebrand and marketing process, with the appointment of a new marketing director and MSQ Partners as its lead ‘integrated agency.’
The UK's largest retail bingo operator, who had to close 26 clubs earlier this year, has named Harry Lang as their Marketing Director.
Harry has more than 15 years’ experience in the online gaming field, which includes leading marketing strategy for a number of top bingo sites and other gambling brands including bwin.party, Mecca Bingo, Foxy Bingo and Pinnacle.
Having founded Brand Architects in 2017, the brand and marketing consultancy's client portfolio included Genting Bet, Leon House/ AnonyMind, PandaScore, Rightlander, Puntt.gg and most recently Buzz Bingo.
James Queen who himself was recruited as CCO in May last year, said of the Lang appointment:
“Buzz Bingo is at an exciting stage in its evolution, so we’re delighted to welcome someone of Harry’s calibre and enthusiasm to the business. He brings with him a wealth of marketing leadership experience and is highly capable of steering the Buzz Bingo brand through the next stage of our growth.”
Harry, who through his work with Brand Architects, said of his move:
“Having recently worked with the Buzz Bingo team as a consultant I’m hugely excited to be joining at this exciting time in their journey. They’re building a great business with customers, entertainment and responsible gaming as their absolute focus so I can’t wait to get started.”
Buzz Bingo Appoints MSG Partners
As part of its continuing marketing overhaul, BuzzBingo appointed top London-based PR company Hope&Glory last year. Now, the UK Bingo operator with 92 clubs and 1.1 million active club members, has appointed London-based MSQ Partners as its lead ‘integrated agency’ in order to revitalise its media planning and the profile of its brand.
The key appointment has been made to get people back in the clubs following the lockdown and subsequent restrictions. Many Bingo club managers have already been vocal about the lack of customers since reoopening. MSG will be tasked to re-energise its ‘sense of community’ within the Buzz Bingo clubs.
Rebecca Taylor, head of marketing and acquisition at Buzz Bingo, said:
“At such a crucial time for our business, we’re delighted to bring MSQ on board. We were impressed with their creative and media model, and look forward to working with them to help celebrate the nation’s love of bingo.”