Aspire Global Buys 25% of END 2 END

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Aspire Global, the Malta-based iGaming company has announced an agreement to purchase 25% of bingo supplier END 2 END for $1.75 million in cash with an option to purchase all of the shares in three or five years time.

END 2 END recently agreed to a content distribution deal with Pariplay who is a subsidiary of Aspire Global. END 2 END also secured a UKGC license in November, with the latest announcement capping off a busy couple of months for the bingo provider.

The agreement gives Aspire Global access to an omni channel technology and a proprietary offering in the third biggest vertical in the iGaming industry.

Currently, there are ten operators who are already live with END 2 END’s bingo solution, including Betplay – the biggest operator in Colombia – and Highrollers in Alabama, USA.

Aspire Global plans to sell and distribute the END 2 END bingo solution through its subsidiary Pariplay and its aggregation platform. The END 2 END bingo product will be distributed to Aspire Global’s existing as well as future partners. With END 2 END’s solution, the same platform implementation can provide online bingo, retail or point-of-sales bingo, and a hybrid or mix of bingo games. The acquisition also opens up access to new markets and customers for Aspire Global.

Tsachi Maimon, CEO of Aspire Global, said of the deal: “This is yet another step in Aspire Global’s strategy to control the entire B2B value chain in the iGaming industry. It is also an important part of achieving our goal of becoming the world’s leading iGaming supplier.”

Alejandro Revich, CEO of END 2 END, added: “We are happy to add our technology and expertise to a giant in this industry. END 2 END will have the opportunity to reach new customers and markets, hand in hand with Aspire Global. No doubt it's a perfect match for us, and I hope this deal will take our company to the next level.”

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